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Wahoo’s Fish Taco

Wahoo’s started in 1988 in a small location near the beach in Costa Mesa, California. Three brothers took their love of surf and food to create a unique restaurant that serves up a fresh, light and tasty fusion of Brazilian, Asian and Mexican fare. Today, there are Wahoo’s Fish Taco restaurants throughout California, Colorado, Hawaii, Nevada, Texas, Nebraska, Pennsylvania and Japan.

Wahoo’s wanted a new identity created and documented. We worked closely with the owners to design their take-out menu, in-store menu, a print advertisement campaign and a graphic style guide. We created a campaign that celebrated the amateur x sport practictioner. The print advertisements featured the favorite trick combination and their favorite combination plate at Wahoo’s.

Design Firm: David Riley Associates, Costa Mesa, CA