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Vesuvio Food Truck

Vesuvio is a father and son owned food truck. They pride themselves on offering home-cooked comfort food using family recepes. They wanted a simple, bold identity that would be recognizable and set them apart from the competing food trucks. We chose a classic Italian color palette and matched it with a cream. There is a flame above the “V” of the logotype, referencing both the erruption of Mount Vesuvius and hot food.