Aqua Lung is the name that introduced the world to scuba diving in 1943, when Jacques-Yves Cousteau and Émile Gagnan developed the first “aqua-lung”. Now, the excitement and adventurous spirit of that first dive lives on through Aqua Lung’s scuba diving gear. For over 70 years, Aqua Lung has manufactured the world’s premier scuba diving equipment for professional and recreational divers.
We designed a new identity for Aqua Lung that included a product catalog, point of purchase materials, and a series of print advertisements.
Design Firm: David Riley Associates, Costa Mesa, CA